Given that Super Bowl Sunday is coming up, I'm now making the Kindle version of my first novel "The Campaign" free through February the fifth, 2016. There will be lots of chatter about Super Bowl ads this week, so this is a good time to give away a book featuring what happened when a fictional ad agency was nearly destroyed trying to create a Super Bowl ad.
Why give away a book for free? That's a very good question. Sales of "The Campaign" started out pretty strong and it got good early reviews, but then pretty much everyone in my circles who wanted to read it had, so the sales slumped a bit. Oddly, the Kindle Lending Library Views then took off and went strong for a while before they too tapered off. It's time to get some energy moving in the old book again, so a free giveaway, timed with the media hoopla over the Super Bowl and Super Bowl ads is a good way to get a few copies moving again. The hope is that people who like "The Campaign" will then decide to buy one of my other books to help compensate for the money I lose by giving this book away.
The goal of every writer is to have a book take off and sell like mad. To do that it has to spread out in ever widening circles and get good word of mouth along the way. As of now, "The Campaign" has largely stayed in the circles of people who know me. When you give a book away people outside your circle will grab it and give it a look. If you can get enough people taking a look at it and liking it, and if they mention it to others who also like it, things can take off and before you know it, you're selling a lot of books.
My other book that's already out, "To Rise or Fall" may get a few sales if people like "The Campaign." My third novel, a political thriller titled "Sara X" should be out within hours/days (depending on the absolute final proofing) and with any luck it'll get off to a good start.
This is my first experience with giving away a novel, so I'm looking forward to seeing the results. From what I've heard from other authors, there should be pretty good movement of the free book and that sales will likely tick upwards even after the free giveaway ends. Sales of my other books should also tick upwards. I'll be monitoring the results and we'll see what happens.
Now I've got to get back to that final, final proofing of "Sara X." Thanks for reading and see, I am posting blogs more frequently.
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